Pacsafe's Executive VP of Global Product Phil Hayes shares his five essential bag design tips, drawing on decades of experience designing accessories and apparel for Quiksilver, Rip Curl, Animal and more.
Written by Alison Hanko for the Pacsafe blog, this feature taps into the expertise of Phil Hayes, Executive VP of Global Product at Pacsafe, who has spent decades bringing products from concept to design to sourcing and shipping for some of the world's biggest surf and lifestyle brands.
His five tips cover the full design journey: starting with understanding the end user, setting a price point early to guide material and feature choices, selecting the right fabric for the bag's purpose, identifying the key standout feature, and rigorous testing before full production. Hayes notes that Pacsafe bags can involve up to 40 different components and go through testing so thorough that the return rate sits below 1%.
A practical and honest look at bag design from someone who has seen every trend, detail and fabric imaginable.
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
